The main vision for the development of Chulalongkorn University’s commercial zone: – Suan Luang – Samyan and Siam Square – is a conceptual master plan conceived on the grounds of its potential marketing and economic benefits for the area. It was inspired by the university’s visionary concept ‘Social Contribution and Learning Innovation for Life and Education with Sustainable and Balanced City Development.’

The Rama 9 Museum, which has been dubbed the "mountaintop to the sea" museum, displays content from natural resources to larger ecological systems. It is considered one of the best learning centers on environmental science and technology in Southeast Asia. The main goal of the museum is to enrich the public's understanding of His Majesty the King Rama 9's work and to inspire people to walk in his footsteps toward sustainable development.

This project creates friendly conditions for the elderly, promotes health and recreation, and creates community with green areas and a network of pedestrian paths. This public space encourages good physical and mental well-being and introduces Smart City technologies that save energy and reduce pollution in the area.